Small World Social encouraged women to breastfeed by making it easier to access resources and support. In collaboration with the Australian Breastfeeding Association, we were able to utilize the latest in wearable computing technology to make this possible.
A new baby is born in Australia every 4 minutes. That’s more than 300,000 babies every year. Surprisingly, breastfeeding isn’t all that easy to do and traditionally young mothers have had the support of older women in their families (mothers, aunties, sisters and grandmothers) to help.
Today, families are spread all around the globe, and quite often the family support women have relied on for generations simply isn’t available. Hospital stays are focused on the baby’s delivery and are considerably shorter, with new mothers usually home within two days of giving birth.
This project aimed to develop a program in collaboration with the Australian Breastfeeding Association on breastfeeding basics and tutorials using the latest wearable technology from Google. The wearable device displayed prompts of key concepts providing direction, and if needed, personalized help from a counsellor was just a video call away.
A specially trained counsellor guided the mother through the breastfeeding process, addressing any specific concerns and questions through a private and secure live video stream. There was no traveling or waiting. The service was on demand when and where it was needed, no matter where the mother is located.